Internet-based consumer co-creation experience of the new product development process
نویسندگان
چکیده
منابع مشابه
Consumer co-creation
The paper provides an integrated view of value creation in the development of new products and services related to ICT. We argue that customer integration into the development process as a whole is a key for enhanced innovation processes. Building on early experiences from two projects conducted with a living lab approach we ask how this approach can help organizations utilize important resourc...
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ژورنال
عنوان ژورنال: Engineering Management in Production and Services
سال: 2019
ISSN: 2543-912X
DOI: 10.2478/emj-2019-0021